Build your Direct-to-Consumer Strategy for Breezy Point - Whitebirch Golf Course
The Daily Deals program helps your course easily build a direct-to-consumer strategy. Grow a dedicated, loyal group of customers who’re interested in hearing about your specials, so you can take back control of your tee time marketing.
Benefits to Your Course
Daily Deals Marketing Checklist
Once your Daily Deals program goes live, it’s time to start spreading the word with customers! This Marketing Checklist will help you get started. The goal of your marketing is to get people to do 3 things:
- Check out the new widget tee times on your website.
- Sign up for the text alerts.
- Book rounds of golf on your Daily Deals widget.
Frequently Asked Questions
By definition, dynamic means “constant change.” This process will allow golf rates to be adjusted – both lower and higher – in real-time, based on demand, availability, and other changing factors. While this style of pricing may be relatively new to the game of golf, airlines, hotels and now even your favorite sports teams have been utilizing this pricing strategy for years.
At peak times, the rates may increase. At slower times, the rates may be reduced. You now have the power to book a green fee that fits how much you want to pay and when you want to play.
- Our golf rate varies by time and day and day of the week, ranging from XX to XX.
- For our most up to date rates, you can check our website or download our App. As a reminder, we accept tee times up to XX days in advance.
To help with the transition, we have sample content you can place on your website to explain your new pricing.
Because our rates are constantly changing, it is more common now that not everyone will pay the same rate. Again, it helps to book as far in advance as possible when the course may not be as full.
Just like airlines and hotels, where virtually no one pays the same amount for a seat on the same flight or a room for the same night.
Generally, there are two types of golfers, those that must or need to play at a certain time every day and those that don’t have a time constraint and want the lowest rate. This is why the golf industry has generally always had higher rates in the morning with discounted rates in the afternoon. With dynamic pricing, we are now prioritizing and capitalizing on those behaviors. We are capitalizing on the high demand hours of the week by charging more when we know the course will be busy and tee times are being booked quickly. Conversely, we are prioritizing the hours that are generally slower and not as in demand, by offering a lower rate and promoting those hours via Daily Deals.
While not evident to the golfer directly, the pricing adjustments can create an organic “discount”. For example, your base rate is $41 and the 8 and 9am hours on a Monday morning are being adjusted upwards by 20%, however the 10am hour is not being adjusted at all. If a golfer was to look at your booking engine, they would see a $50 rate at 9am, but a $41 rate at 10am. So, while your base rate is actually $41, the golfer may think that they are getting a “deal” by booking the 10am tee time since it is $9 less than the 9am tee time.
Don’t forget about your loyalty card programs or memberships. For those golfers who want to know what they are paying each time they play or want to save money, these programs typically do just that.
Forecaddie continually identifies hours where your course is behind historical pace.
You decide how much to discount tee times, based on how far behind pace they are.
Forecaddie curates the discounted tee times to promote as “” through your widget.
The website widget promotes your tee times, automatically.
Daily Deals Website Widget Preview Page
To preview your widget, click the “Daily Deals” icon in the corner of this page. Below is a brief overview of how your widget works.
Daily Deals Drive Links: Daily Deal Tee Times Link | Daily Deal Text Club Link
Sending emails to your customer database
Introduce your Daily Deals program in a dedicated email to your database. Include a clear button or link for people to join your Daily Deals text club. To help you get started, we’ve created sample emails you can copy, paste and send. Plus, custom images and signatures you can add to your emails.
Sample Emails to Promote Daily Deals on your website
Copy and paste these emails to send to your database via your current email provider. Remember to customize with your course name and website address, where necessary.
Sample Emails to Promote the Daily Deals Text Club
Copy and paste these emails to send to your database via your current email provider. Remember to customize with your course name and website address, where necessary.
Images for your course
Make your emails eye-catching by adding these images of your widget.
Printable Marketing Materials
Give your employees a script
Your staff can help spread the word too. Make it easy for anyone to promote your Daily Deals program with a short script.
Printable Signs, Giveaway Cards and Cart Signs
Let your guests know about Daily Deals in your Pro Shop, golf carts, guest counter and restaurant with mini cards and flyers.
Website copy for your new rates
Adding Forecaddies demand-based pricing to your course will be a change for your customers. Take it as an opportunity to promote your new rates on your website. Below are samples to get you started. Links for have been added so you can copy and paste into your website system.
Share information about your Daily Deals through posts on Facebook and Instagram. Below are sample social media posts to help you get started:
Social Media Images
Images coming soon. Your customer success team will discuss your specific needs on a future call.
Social Media Promotion