Forecaddie Widget & App

Marketing Kit

Hogan Park Golf Course

Promotion Widget
Frequently Asked Questions
Website Widget
Email Promotion
Printable Marketing
Website Content
Social Media

App
App Promotion

Build your Direct-to-Consumer Strategy for Hogan Park Golf Course

The Daily Deals program helps your course easily build a direct-to-consumer strategy. Grow a dedicated, loyal group of customers who’re interested in hearing about your specials, so you can take back control of your tee time marketing.

  • Daily Deals Widget
    The Daily Deals website widget houses a continual feed of your best deals, curated by Forecaddie. These are your tee times at risk of missing historical demand. Branded for your course, the widget encourages interaction with your website by offering customers an easy, modern way to browse deals.
  • Daily Deals Text Club
    The Daily Deals program includes a dedicated text club to help grow your audience of customers – the key to success with any direct-to-consumer strategy. Get course branded email graphics and content to promote your latest deals and drive more customers to book.

Benefits to Your Course

  • 100% Automatic
    Set it and forget it. Any tee time behind pace is automatically promoted, giving customers a constant feed of new deals each day.
  • Course Branded
    Your Daily Deals program is delivered under your own brand. The website widget, text club and marketing materials are customized for you.

  • You’re in Control
    You authorize the pricing and promotion strategy. You decide which tee times to offer, when to lower prices, and which customer groups are impacted.

  • Marketing Support Included

    • Website widget
    • Daily Deals emails
    • Text alerts
    • Facebook and Instagram ad support
    • Signage

Daily Deals Marketing Checklist

Once your Daily Deals program goes live, it’s time to start spreading the word with customers! This Marketing Checklist will help you get started. The goal of your marketing is to get people to do 3 things:

  • Check out the new widget tee times on your website.
  • Sign up for the text alerts.
  • Book rounds of golf on your Daily Deals widget.
  • Send an email to your database
    Introduce your Daily Deals program in a dedicated email to your database. Include a clear button or link for people to join your text club.
  • Hang signs and give cards
    Let your guests know about Daily Deals in your Pro Shop, golf carts, guest counter and restaurant with mini cards and flyers.
  • Send Daily Deals emails and text alerts
    Regularly promote your Daily Deals through dedicated emails and text alerts. Make it easy to book by providing a link to your widget.
  • Give your employees a script
    Your staff can help spread the word too. Make it easy for anyone to promote your program with a short script.
  • Post on social media
    Share information about your Daily Deals through posts on Facebook and Instagram.
  • Update your email signatures
    Promote your Daily Deals program with an email signature that links to your website widget.

Frequently Asked Questions

By definition, dynamic means “constant change.” This process will allow golf rates to be adjusted – both lower and higher – in real-time, based on demand, availability, and other changing factors. While this style of pricing may be relatively new to the game of golf, airlines, hotels and now even your favorite sports teams have been utilizing this pricing strategy for years.

At peak times, the rates may increase. At slower times, the rates may be reduced. You now have the power to book a green fee that fits how much you want to pay and when you want to play.

With dynamic pricing, the golf rate is always changing based on supply and demand, for every day and every hour. You can answer this question a couple of ways.

  1. Our golf rate varies by time and day and day of the week, ranging from XX to XX.
  2. For our most up to date rates, you can check our website or download our App. As a reminder, we accept tee times up to XX days in advance.

To help with the transition, we have sample content you can place on your website to explain your new pricing.

Generally, it’s best to book as far in advance as possible for the lowest rates. Always remind the golfer of your booking window (i.e. “We accept tee times XX days in advance). As the tee sheet fills in and fewer tee times are available, the rate generally increases. Conversely, if the tee sheet is not as busy, sometimes the rate may fall. In addition, there may be Daily Deal promotional tee times available on our website or app.

Because our rates are constantly changing, it is more common now that not everyone will pay the same rate. Again, it helps to book as far in advance as possible when the course may not be as full.

Just like airlines and hotels, where virtually no one pays the same amount for a seat on the same flight or a room for the same night.

Generally, there are two types of golfers, those that must or need to play at a certain time every day and those that don’t have a time constraint and want the lowest rate. This is why the golf industry has generally always had higher rates in the morning with discounted rates in the afternoon. With dynamic pricing, we are now prioritizing and capitalizing on those behaviors. We are capitalizing on the high demand hours of the week by charging more when we know the course will be busy and tee times are being booked quickly. Conversely, we are prioritizing the hours that are generally slower and not as in demand, by offering a lower rate and promoting those hours via Daily Deals.

While not evident to the golfer directly, the pricing adjustments can create an organic “discount”. For example, your base rate is $41 and the 8 and 9am hours on a Monday morning are being adjusted upwards by 20%, however the 10am hour is not being adjusted at all. If a golfer was to look at your booking engine, they would see a $50 rate at 9am, but a $41 rate at 10am. So, while your base rate is actually $41, the golfer may think that they are getting a “deal” by booking the 10am tee time since it is $9 less than the 9am tee time.

Don’t forget about your loyalty card programs or memberships. For those golfers who want to know what they are paying each time they play or want to save money, these programs typically do just that.

Forecaddie continually identifies hours where your course is behind historical pace.

Forecaddie continually identifies hours where your course is behind historical pace.

You decide how much to discount tee times, based on how far behind pace they are.

You decide how much to discount tee times, based on how far behind pace they are

Forecaddie curates the discounted tee times to promote as “” through your widget.

Forecaddie curates the discounted tee times to promote as “Daily Deals” through your widget.

The website widget promotes your tee times, automatically.

The website widget promotes your Daily Deals, automatically.

Daily Deals Website Widget Preview Page

To preview your widget, click the “Daily Deals” icon in the corner of this page. Below is a brief overview of how your widget works.

Daily Deals Drive Links:  Daily Deal Tee Times Link   |   Daily Deal Text Club Link

Sending emails to your customer database

Introduce your Daily Deals program in a dedicated email to your database. Include a clear button or link for people to join your Daily Deals text club. To help you get started, we’ve created sample emails you can copy, paste and send. Plus, custom images and signatures you can add to your emails.

Sample Emails to Promote Daily Deals on your website

Copy and paste these emails to send to your database via your current email provider. Remember to customize with your course name and website address, where necessary.

Day 1 email

Email subject line: New! Daily Deals on tee times.

Save more with Daily Deals.

We're excited to introduce Daily Deals: the best way to save on tee times at .

Every day, we're offering a limited number of specially-priced tee times through our website. Simply click the "DEALS" icon on our website to browse today's deals.

Once they're gone, they're gone – so don't miss out!

Day 15 email

Email subject line: These deals are going fast…

Don’t miss our best deals!

Have you seen the Daily Deals on our website? These tee times prices are so good, they’re selling out fast.

Book an amazing deal before it’s gone…

Day 30 email

Email subject line: Are you missing out?

Get the best price with Daily Deals

Have you checked out the Daily Deals on our website yet?

It’s where we put our best priced tee times. Just click on the “Daily Deals” icon on our website and browse tee times.

Hurry – Daily Deals are limited (and going fast).

Sample Emails to Promote the Daily Deals Text Club

Copy and paste these emails to send to your database via your current email provider. Remember to customize with your course name and website address, where necessary.

First Promotion

[Email subject line] Join our Daily Deal Text Club and get the best deals first!

Join the Daily Deal Text Club

We’re excited to introduce Daily Deals: the best way to save on tee times at [COURSE NAME].

2 – 3 times a week we’re offering a limited number of specially-priced tee times.

Once they’re gone, they’re gone – so don’t miss out!

Save 20%

[Email subject line] Join our Daily Deals Text Club and save 20% on your first round!

Join the Daily Deals Text Club and save 20%!

We’re excited to introduce Daily Deals: the best way to save on tee times at [COURSE NAME].

2 – 3 times a week we’re offering a limited number of specially-priced tee times. Once they’re gone, they’re gone – so don’t miss out!

For a limited time when you sign up we’ll send you a promo code for 20% off a single round of golf.

Free Round

[Email subject line] Join our Daily Deals Text Club and your first round is on us!

Join the Daily Deals Text Club and get a free round!

We’re excited to introduce Daily Deals: the best way to save on tee times at [course name].

2 – 3 times a week we’re offering a limited number of specially-priced tee times. Once they’re gone, they’re gone – so don’t miss out!

For a limited time when you sign up we’ll send you a promo code for a free single round of golf.

Images for your course

Make your emails eye-catching by adding these images of your widget.

Button to Link to Widget

Printable Marketing Materials

Give your employees a script

Your staff can help spread the word too. Make it easy for anyone to promote your Daily Deals program with a short script.

Printable Signs, Giveaway Cards and Cart Signs

Let your guests know about Daily Deals in your Pro Shop, golf carts, guest counter and restaurant with mini cards and flyers.

    We can create flyers, give-away cards and cart signs. Your customer success team will discuss your specific needs on a future call. 

    Website copy for your new rates

    Adding Forecaddies demand-based pricing to your course will be a change for your customers. Take it as an opportunity to promote your new rates on your website. Below are samples to get you started. Links for have been added so you can copy and paste into your website system.

    Example 1

    Our green fee rates

    Our rates are based on when you want to play. Prices adjust both lower and higher – in real-time based on demand, availability and other factors.

    Look for the button for our best rates. To get the best deals first, sign up for text alerts. Once they’re gone, they’re gone – so don’t miss out!

    Example 2

    Find your best price

    Our Prices adjust both lower and higher in real-time based on demand, availability, course conditions, and other factors. At peak times, the rates may increase. At slower times, the rates will be reduced. You now have the power to book a green fee that fits both when you want to play and how much you want to pay.

    Look for the button for our best rates. To get the best deals first, sign up for text alerts. Once they’re gone, they’re gone – so don’t miss out!

    Social Media Promotion

    Share information about your Daily Deals through posts on Facebook and Instagram. Below are sample social media posts to help you get started:

    Example 1

    Need another excuse to play golf? Check out Daily Deals on our website — these limited tee time prices are too good to pass up!

     

    Example 2

    Have you signed up to receive our Daily Deals text alerts? Get the heads up on our best priced tee times, so you never miss a great opportunity to play.

    Example 3

    Introducing Daily Deals: the best way to save on our tee times! Browse new deals every day on our website.

    Social Media Images

    Images coming soon. Your customer success team will discuss your specific needs on a future call.

    App Promotion for Hogan Park Golf Course

    Promoting your app is critical in its success. You will want to promote your app in as many places you can. Below are graphics and content you can use. Sagacity can help with creating custom email templates as well.

    App Promotion URLs

    Website Link
    Course Email Link
    Course Social Link

    App Overview

    A program where app-holders can earn “Yards” by engaging in the App and booking tee times.

    To earn Yards, the golfer must have the course App. The following actions can be taken directly in the App and Yards will immediately be added to the app-holders Yards account.

    • Book a Tee Time – 1500 yards
    • Load Golf Cash – 500 yards
    • Make a Post in the Feed that includes an image – 500 yards
    • Make a Comment on a Post in the Feed – 500 yards
    • Daily Claim – 300 yards
    • Record a Score – 300 yards
    • Pay someone with Golf Cash – 225 yards
    • Add a Buddy – 200 yards
    • Like a Post in the Feed – 100 yards
    • Spin the Wheel (up to 4 times a day) – 10 – 1,000 yards

    Think of the Feed as Instagram or Facebook but only for your App and app-holders. You, the facility, have the ability to post images, products, specials, events, etc. to your feed and engage with your app-holders. The facility user will need to download and have access to the Sagacity360 app. View Creating a Feed Post Help Video.

    You can post on-demand or schedule posts to post automatically on certain dates/times. In addition, posts can have an end/expiration date/time.

    In addition, app-holders can like and comment on your posts. Individual comments can only be seen by the facility and any buddies the app-holder is friends with.

    Sagacity also generates generic golf information to every App client we work with to keep the Feed up to date. These posts can be deleted by the Facility by clicking on the 3 dots on the top-right corner of the post.

    Golfers can book regular tee times and Daily Deals (if applicable) directly in the App. Depending on your agreement with Sagacity, the tee times will either be pushed to your tee sheet as pre-paid or due at course.

    You have the option of allowing different types of golfers/fees to book through the App (Ex. Member play, loyalty cards, senior, etc.) Your Customer Success Manager can work with you on setting up these booking options, which may require membership lists, loyalty cards, expiration dates, etc. By having multiple booking options available, this encourages all of your golfers to download/use the App.

    If your facility offers memberships, annual passes, loyalty cards, etc., we can attach those options to a specific player profile. You must provide an excel spreadsheet with first name, last name, email address, membership type/name, and expiration date (if applicable).

    The App offers GPS functionality for both the golf course and driving range. Sagacity partners with iGolf to get course level GPS mapping for every golf course in the United States. If your course has recently changed hole layouts, you will most likely have to manually enter your front/middle and back coordinates to get the GPS functionality to work.

    You will need the Sagacity 360 app to complete the GPS mapping, along with login credentials which you would get from your Customer Success Manager. View all App Help Videos.

    Once in the Sagacity 360 app, click Manage GPS. From here you can select Tees, Greens, or Driving Range.

    Tee Boxes

    All the tee boxes should be listed according to your scorecard. If for some reason a tee box is missing, please let us know. You will click on Set Coordinates for each tee box, using the locator icon on the bottom right to GEO map your exact location. We recommend standing in the middle or near a yardage plate on each tee box. Click Save and move to the next tee box. You can scroll between holes by using the arrows on the bottom of the screen or clicking on the “Hole #”, which opens all 18 holes. Once all tee boxes are mapped, a green checkmark will appear on each hole.

    Greens and Other Target Mapping

    For mapping Greens, we require Front, Middle, and Back coordinates. Use the same process as above to set these coordinates. Once all greens are mapped with 3 coordinates, a green checkmark will appear on each hole.

    In addition, you also have the ability to mark hazards, bunkers, forced carries, etc. For this, you will use Set Greens Locations, and then Add New Spot. When you click New Spot, you will manually type in the reference point; i.e. Front left greenside bunker or To front of water hazard, or Carry water hazard.

    You can also set a pin location but keep in mind that you would need to update this as often as you change your pin locations.

    Lastly, you can add Hole Photos that will then show on the GPS screen while a golfer is using the App.

    Driving Range GPS

    The App also provides Driving Range GPS functionality so a golfer can get a true yardage to your range targets no matter where they are on the tee box. To map the driving range, select Set Driving Range, then add New Flag. Choose the color that best matches your target or you can name it to best suit your needs.

    .

    Yards Settings

    The Yard redemption options for your App are fully customizable depending on what you want to promote. You have several options for your golfers to redeem Yards with Giveaways, Tee Time Promotions and Coupons.

    Below are example settings of what is possible. Contact your account manager to make changes.

    Type: Global
    Yards Redeemed: Various
    Redeem yards for the opportunity to win prizes. Winner will be selected, contacted, and prize will be mailed to winner. Items will be provided by Sagacity. All App users can enter and win.

    Type: Course
    Yards Redeemed: Various
    Redeem yards for the opportunity to win prizes. Winner will be selected, contacted, and prize will be mailed to winner. Items will be provided by Course. Course app holders can enter and win

    Discount: 10%
    Yards Redeemed: 10,000
    Valid for 10% off 1 round of golf when booked in the app (Not valid with Daily Deals, Tournaments, Leagues or any other discounts)

    Discount: 15%
    Yards Redeemed: 15,000
    Valid for 15% off 1 round of golf when booked in the app (Not valid with Daily Deals, Tournaments, Leagues or any other discounts)

    Discount: 10%
    Yards Redeemed: 20,000
    Valid for 20% off 1 round of golf when booked in the app (Not valid with Daily Deals, Tournaments, Leagues or any other discounts)

    Offer: Driving Range Balls
    Yards Redeemed: 5,000
    Redeem in the App and Present to the Golf Shop and Receive 1 Bucket of Range Balls

    Offer: 20% off any Retail Purchase
    Yards Redeemed: 20,000
    Redeem in the App and Present to the Golf Shop and Receive 20% off any Non Sale Merchandise Purchase (Excludes Golf Balls)

    Offer: 20% off a F&B Purchase
    Yards Redeemed: 10,000
    Redeem in the App and Present in the Grill and Receive 20% off any single item (Excludes Alcohol)

    Offer: Drink Ticket
    Yards Redeemed: 5,000
    Redeem in the App and Present in the Grill and Receive a free NA Beverage or Domestic Beer

    Yards Store Product Redemptions & Cancellations

    This process only applies to product redemptions (merchandise discounts, F&B discounts, driving range, etc.). Any tee time discounts are given during the booking process via the app and should not be accepted after a tee time is booked.

    Tee-time-related redemptions are 100% handled through the app’s tee-time booking process. The golf shop staff will not need to do anything. The discount amount, day of the week, and time-of-day restrictions are handled in the set-up of the Tee Time-related redemption.

    In the Yards store, within the app, redemptions of Yards break down into two major categories: Tee-time-related Redemptions and everything else. Redemptions for “Everything Else” come in the form of Retail (e.g., 15% off retail items), Driving Range (e.g., a free bucket of balls), or F&B ($2 draft beer). From a marketing standpoint, you can create Yards Redemptions for anything you want to manage.

    When a customer comes to the counter wanting to redeem a Yards redemption for a retail, driving range, or food and beverage offer, you need to have the customer show you the QR code generated when they attempt to redeem the offer. Once you see that, ask them to press the Marked as Picked Up button. That’s all you must do. Of course, if you want to track discounts on your point-of-sale system, you should create a category to track Yards Redemptions.

    Step 1: From the Yards Store Page, the Customer selects a product by clicking Redeem Now

    Step 2: Below message will display once clicked. Customer can then click View My Orders or Close

    Step 3: If Customer selects View My Orders, the Redemptions screen will appear. This screen shows all Yards Store redemptions. Note the Pending and Completed sections.

    A Customer can also navigate to their Yards Store redemptions by clicking Profile > View Store > Redemptions

    Step 4: To make a Pending redemption Completed, the Customer or Golf Course Operator selects Show QR > Mark as Picked Up > Mark Picked Up

    The following 3 screens show this process

    Step 5: The Pending redemption will automatically be moved to Completed.

    It is extremely important to follow this process, otherwise the customer could continue to re-use their Yards Store redemptions.

    A customer may cancel any Yards Store Pending redemption. Yards will automatically be refunded back to their account.

    Step 1: To cancel a redemption, the customer navigates to their Yards Store Redemptions. Any Pending redemption will show Show QR or Cancel.

    Step 2: To cancel, select Cancel > Yes, Cancel

    Step 3: The redemption will be removed from Pending and any Yards will be restored.

    App Promotion Email

    Email subject line: Download our NEW mobile app!

    TITLE: Download our NEW mobile app!
    SUBTITLE: Awesome Deals. Great Rewards. Best Rate on Tee Times.
    INSERT: App Promotion image
    CONTENT:
    Now you can conveniently reserve your tee times, use GPS, track your score, and check out our course social feed using your mobile device.

    FREE for iPhone and Android.

    Best Rate Guaranteed when booking online or via the app!

    Link to: https://share.sagacitygolf.com/app/hogan-park/?utm_source=course-email&utm_medium=email&utm_campaign=app-promotion-

    Button / Link Text / URL: Download our App

    Email subject line: Gain more YARDS and get golf deals in the app!

    TITLE: Welcome to YARDS
    SUBTITLE: A new reward program built into our app.
    INSERT: App Yards Promotion image
    CONTENT:

    Get great deals on tee times and merchandise available only in the app!

    Come back DAILY to gain more YARDS and get great golf deals!

    The more you use the app, the more Yards you earn!

    SIDEBAR:
    Claim Yards Daily:

    • Book a Tee Time
    • Load Golf Cash
    • Record A Score
    • Make A Post
    • Add A Buddy
    • And More…

    Link to: https://share.sagacitygolf.com/app/hogan-park/?utm_source=course-email&utm_medium=email&utm_campaign=app-promotion-

    Button / Link Text / URL: Open App

    Email subject line: New App Feature: Adding Buddies to Bookings

    INSERT: App Buddies Image

    CONTENT:

    You can now add your buddies to a booking and each buddy will earn 1,500 Yards. You can also easily share the app with friends and with each new install you both earn 1,500 Yards!

    How to Add a buddy to a booking

    • Open the App and Select Tee Times
    • Select a tee time with more than 1 player
    • On the top of the checkout screen, click “Add Buddies” to add buddies to your booking
    • Each buddy added will be notified in the app
    • Need to make a change, click on “Edit Buddies” to remove or change buddies
    • That’s it! Enjoy your round with your buddies.

    Link to: https://share.sagacitygolf.com/app/hogan-park/?utm_source=course-email&utm_medium=email&utm_campaign=app-promotion-

    Button / Link Text / URL: Open App

    App Promotion Images